Successful Product Management

Successful Product Management Gain the business skills you need to be a successful product manager! Discover the tools and techniques you need to effectively manage the increasingly complex product management process and gain more control of the myriad tasks at hand. How You Will Benefit Understand the whys and hows of the product management system—and how to make the best use of it Gain marketing savvy and use it to perform your job effectively Set priorities and manage the profitability of your products or service Build effective working relationships with suppliers and with external and internal business partners Manage the financial aspects of product management Learn the key components of an effective business plan—and practice developing one What You Will Cover Benefits of the product management system Strategies and models for marketing success The main tasks of a product manager Key reports and relationships Managing new product or service development Preparing your marketing plan Who Should Attend Product managers and brand marketers and directors, and those who interact with them. Note: Attendees should have two years of marketing experience. Extended Training Description Learning Objective Produce Management is a Core Business Strategy Used By Leading Global Organizations to Manage the Marketing for Products and Services Designed to Provide the Tools, Techniques, and Business Skills That Individuals Need to Become Successful Product Managers While Many People Understand the Marketing Process, Product Management is a Different Concept, Requiring and Understanding of "Hard" Business Skills and "Soft" People Skills You Will Learn "What to Do" as a Product Manager and "How to Do It" The Current Product Management Structure Understand How the PM Strategy Developed Out of the Company’s "Core Marketing" Strategy Create a Definition of the Term "Marketing" Describe the Key Product Management Attributes Develop a Definition of the Term "Product Manager" Understand the PM’s Role Today and Tomorrow Explain the PM’s and Marketing Manager’s Interaction within the Company Strategy Apply the Best Practice SWOT Analysis Model Understand Branding from a Product Manager’s Perspective Establish the Differences Between a Product and a Service Describe the Strategic Planning Pyramid Determine How to Apply Different Marketing Strategies Understand and apply the SMART Acronym to Goals and Objectives Clarify What Is the Sustainable Competitive Advantage Concept Determine the Key Strategic Positions in the Market Model Product Portfolio Planning Pinpoint the Differences for Various Products in Your Portfolio Identify the Differences for Various Markets in Your Portfolio Apply a Business Screen Analysis to Make Overall Strategic Decisions on How to Support Your Product and Service The Annual Marketing Plan Model Identify a Format for the "Best Practice" Annual Marketing Plan Describe the Core Strategic Elements That Belong in an Annual Marketing Plan Discuss Applications in the Business Cycle The Main Tasks of a Product Manager Confirm the Role of the PM in the Organization Identify the Key Tasks a PM Must Cover to Manage His or Her Product or Service Understand How to Conduct a Market Analysis Identify and Carry Out Product and Service Support Tasks Define and Develop a Feature/Benefit Analysis Analyze and Use the Best-Practice Life-Cycle Model Describe How to create a Best-Practice Positioning Statement Apply a Best-Practice Segmentation Model Design a Budget Control System Develop a Packaging Strategy Generate a Focused Sales Forecast Demonstrate a Best-Practice Probability Model Establish Pricing for a Product or Service Identify the Core Pricing Strategies Design an Effective Communication Program Outline a Trade and Customer Relations Program Describe the Approach to Conducting a Market Research Strategic Key Reports Identify the basic Reports Outline a Project List Discuss a Forecast Report Describe a Field Trip Report Outline a Marketing Tech Team Report Understand the Need for a Monthly Report Demonstrate How to Manage Fact-Based Information Systematically Finance for Product Managers Understand the Critical Basic Accounting Principles Discover the Elements in a Profit and Loss Statement Identify the Differences Between Fixed and Variable Costs Calculate Break-Even Sales Formulas Discuss How the Key Models Impact the Product Manager’s Financial Area Case Study Pelatihan, Kursus, Seminar, Workshop Provider Download Katalog Pelatihan 2009

Instructor Schedule April 7-9, 2009 3 days Venue Grand Preanger Hotel Bandung Tuition Fee  Rp. 4.800.000,-   per participant, excluding accommodation & tax. Registration Send by email -or- fax to: PT. FOCUS TRACO INDONESIA Wisma Pakuan, Jl. Pakuan 12 BOGOR - 16143 (021) 7009-9943   (0251) 2169-150 (0251) 7534-984 training@focustraco.com

Developing and Executing a Customer-centric Strategy

Developing and Executing a Customer-centric Strategy What’s your organization’s customer-centric IQ? Without a customer-centric strategy and a high score on customer focus…your company is in danger of lowering its bottom line! Winning companies are those who have a strong customer-centric strategy and a growing level of customer loyalty. Not just a theory of good customer service…but a total organizational, customer-focused strategy built around customers’ needs. Why not join the winner’s circle by structuring a corporate plan that enhances the total customer experience! HOW YOU WILL BENEFIT Increase revenues from existing customers for greater corporate performance Sell products at higher margins, minimizing the commoditization of your goods and services Increase employee morale for better execution of strategy Reduce customer defections and tap into new customer segments Build short- and long-term customer-centric strategic plans Increase customer satisfaction, mind share, referrals and repeat business Gain a sustainable competitive advantage through your customer-centric strategy YOU WILL LEARN What is a customer-centric organization How to differentiate customer-centric companies from the rest of the pack The basics of customer segmentation—who you love, who you keep and who you let go How to employ an operational approach to building your action plan How to develop people and processes to deliver a winning customer experience How to achieve a “listening organization” by establishing and keeping a dialogue with customers Measurements for success—performance indices that ensure maximum revenue from customer centricity WHO SHOULD ATTEND The seminar is designed for managers across functional areas including vice presidents, directors of operations, strategic planning professionals, directors of sales, marketing and customer service and all others involved in developing the total customer experience through the right customer-centric strategy.   Training Course Seminar Workshop Provider Download Training Catalog 2009

Instructor Schedule April 23-24, 2009 2 days Venue Aston Hotel Bandung Tuition Fee  Rp. 3.400.000,-   per participant, excluding accommodation & tax. Registration Send by email -or- fax to: PT. FOCUS TRACO INDONESIA Wisma Pakuan, Jl. Pakuan 12 BOGOR – 16143 (021) 7009-9943   (0251) 2169-150 (0251) 7534-984 training@focustraco.com

Measuring and Maximizing Marketing ROI

Measuring and Maximizing Marketing ROI Does your marketing ROI measure up? With today’s tougher competition, market volatility and greater individual and team accountability, you must prove that your marketing efforts are getting the desired results. Now, discover various marketing ROI measurement tools—from financial techniques that measure traditional activities to research methods that measure attitudes, perceptions and other intangibles—and how to implement them. You’ll learn how to use marketing ROI results to generate more competitive product and service strategies. How You Will Benefit Know exactly how effective your marketing spending is Measure each marketing activity to maximize sales and minimize costs Justify the value of your marketing efforts to your boss and your CEO Make better brand decisions using correct marketing ROI information Enhance and promote your company’s image What You Will Cover Marketing ROI: challenges, opportunities and roadblocks How leading companies track and assess marketing ROI Three key categories of marketing ROI:accounting, addition, attitudes Advanced strategic and tactical ROI measurements Market research: new ways to generate fast, effective feedback Key components to successful marketing ROI measurement Integrating measurement into the marketing plan and budgeting process Determining potential marketing ROI assessments Who Should Attend Marketers at all levels, including marketing vice presidents, directors and managers—as well as managers and executives in other departments (finance, operations, customer service, R&D) who work with or support marketing. An understanding of the fundamentals of marketing is highly recommended. Extended Training Description Learning Objectives Understand the Importance of Measuring Marketing ROI in All Marketing Activities and Expenditures Explain the Importance of Measuring Every Marketing Activity in Order to Maximize Sales and Minimize Costs Understand the Basics of Finance That Relate to Certain Marketing ROI Measurements Apply Marketing ROI to Common Types of Marketing Expenditures Such as Ads, Print, Web, Telesales, Etc. Discover Other Types of Marketing Activities That Are Not Part of the Standard Marketing Communications Mix, Where an ROI Approach Can Be Incorporated Use Market Research and Surveys to Measure Those "Touch-to-Measure" Marketing Activities Involve Other Departments and Lobby for Increased Budgets Where the Demand Is Warranted Identify Ways to More Efficiently Target Marketing Campaigns and Messages While Maintaining or Decreasing Expenditures Develop Ways to Better Discover, Develop and Manage New Product and Service Launches Align the Various Marketing Communication Tools with Your Products and Services, Helping to Strengthen the Overall Corporate Brand Use More In-Depth Ways to Analyze Customer Segments and Increase Both Market and Mind Share Principles and Practices of Measuring Marketing ROI Define Marketing ROI (Return On Investment) in Today’s Changing Business Environment Identify the Common Roadblocks to Measuring Marketing ROI Assess Your Organization’s Current Marketing ROI Culture Marketing ROI Formulas and Tools Understand the Seven Basic Levels of ROI Measurement Use Various Accounting, Addition and Attitude Formulas and Tools to Calculate Marketing ROI Statistics Advanced Strategic and Tactical Measurements Define the Differences Between "Strategic" and "Tactical" ROI Measures Understand the Eight Basic Marketing Research Tools That Can Aid in Marketing ROI Measurement Use Specialized Research Tools to Assess and Measure Key Strategic and Tactical Situations Many Organizations Face Use Tips for Writing Effective Research Questions to Develop an Actual Questionnaire Key Components to Successful ROI Measurement Understand the Five Key Steps in the Marketing ROI Process Identify the Key Elements of a Typical Marketing Plan That Includes ROI Measures Understand How to Incorporate ROI Measurement into the Budgeting Process BrandstormingTM—How to Integrate ROI into Marketing Plans Understand the Concept of Storyboarding and How It Can Be Used to Create Marketing Plans That Include ROI Measurement Participate in a Storyboarding Process to Create an Outline of a Marketing Plan Set Measurable Marketing ROI Goals and Identify the Key Measures to Determine Their Success Analyzing Marketing ROI Data Determine How to Analyze Assorted Marketing ROI Data Understand the Approaches to Coding, Analyzing and Interpreting Data Building Actionable Recommendations for Maximizing Future Marketing Investments Bringing It All Together—Summarizing and Processing Marketing ROI Assessments Understand How to Prepare a Marketing ROI Summary That Can Be Presented to Management Avoid the Common Pitfalls of Presenting ROI Summaries   Training Course Seminar Workshop Provider Download Training Catalog 2009

Instructor Schedule May 18-19, 2009 2 days Venue Sahira Boutique Hotel Bogor Tuition Fee  Rp. 3.400.000,-   per participant, excluding accommodation & tax. Registration Send by email -or- fax to: PT. FOCUS TRACO INDONESIA Wisma Pakuan, Jl. Pakuan 12 BOGOR – 16143 (021) 7009-9943   (0251) 2169-150 (0251) 7534-984 training@focustraco.com

Pricing Strategies: Capturing and Sustaining a Competitive Advantage

Pricing Strategies: Capturing and Sustaining a Competitive Advantage Boost the bottom line with value-capturing pricing strategies! Take the mystery out of competitive pricing strategies and maximize your product or service’s sales potential—even in times of economic upheaval. At this seminar, you’ll gain unique tools and proven tactics to better assess your current pricing position and develop pricing strategies that will increase your company’s “wallet share” and long-term customer loyalty. How You Will Benefit Develop pricing strategies using an actual proven process—rather than guesswork or ad hoc approaches Align your pricing strategies to corporate goals and objectives Identify what customers truly value—and are willing to pay for Optimize pricing throughout your customer base by segmenting your market Avoid the most common pricing errors that companies make Build a competitive pricing model into your organizational structure What You Will Cover Pricing strategies in competitive markets Market research: key to pinpointing customers’ evaluations of suppliers’ product quality, service level and overall value How to conduct a competitive pricing analysis How to create a competitive advantage to enhance pricing opportunities Case study: the case of the pricing predicament How to successfully implement new pricing strategies and tactics Who Should Attend Marketing and product managers and executives at all levels—as well as financial managers involved in pricing strategies, sales and customer service managers and senior management (presidents, vice presidents and senior vice presidents, COOs and others). Extended Training Description Learning Objectives Identify and Avoid Common Pricing Errors Determine the Perceived Product Quality, Service Level, and Overall Value as Viewed By Your Prospects and Customers Identify Specific New Strategies and Tactics to Enhance Your Company’s Competitive Advantage and Competitive Position Develop Enhanced Pricing Strategies to Improve Your Company’s Performance Pricing in Competitive Markets Recognize and Avoid Legal Pitfalls Associated with Pricing Pinpoint the Key Components to Consider When Assessing Pricing Recognize How Buyers Evaluate Products Over a Product’s Life Cycle Be Aware of the Pitfalls of Pricing in Competitive Markets Determine a Critical Difference in Perception Between Buyers and Suppliers Assess Critical Pricing Issues Market Research: The Key to Pinpointing Customers’ Evaluations of Suppliers’ Product Quality, Service Level, and Overall Value Use the Three Keys for Successful Market Research Identify Your Customers’ Critical Selection Factors for Suppliers Develop a Market Research Questionnaire to Determine a Product’s Accurate Competitive Position How to Conduct Competitive Pricing Analysis Use the Competitive Pricing MatrixTM to Analyze Competitive Positions Explore the Specific Performance and Pricing Levels Required for Placement in Each of the Nine Quadrants on the Competitive Pricing MatrixTM , and Identify the Predicted Levels of Customer Loyalty Associated with Each Quadrant Determine the Four Most Common Market Share Positions, and Recognize the Pricing Power Generally Associated with Each Market Share Position How to Create a Competitive Advantage to Enhance Pricing Opportunities Identify Common Market and Pricing Conditions in Competitive Markets Use the Pricing Power IndexTM to Evaluate Pricing Power Determine Why Only 8% of Suppliers Have Earned Their Customers’ Loyalty Recognize Effective Basic Strategies and Tactics That Suppliers Have Utilized to Create Sustainable Competitive Advantages Recognize the Benefits of Attaining an Elite Supplier Status Case Study—The Case of the Pricing Predicament Use an Array of Pricing Tools to Analyze Your Company’s Product’s Current Competitive and Price Positions How to Successfully Implement New Pricing Strategies and Tactics Select Tactics to Enhance the Successful Implementation of New Pricing Strategies Identify Resources Required to Create and Implement Successful Pricing Programs Determine How to More Effectively Manage the Key Pricing Concern Raised in Module 1 Identify the Most Important New Pricing Initiative Learned in the Class   Training Course Seminar Workshop Provider Download Training Catalog 2009

Instructor Team Expert Schedule November 9-10, 2009 2 days Venue Santika Hotel Bandung Tuition Fee  Rp. 3.400.000,-   per participant, excluding accommodation & tax. Registration Send by email -or- fax to: PT. FOCUS TRACO INDONESIA Wisma Pakuan, Jl. Pakuan 12 BOGOR – 16143 (021) 7009-9943   (0251) 2169-150 (0251) 7534-984 training@focustraco.com