Promotion Management

TUJUAN Menambah wawasan praktisi promosi agar memiliki pemahaman secara komprehensif mengenai komunikasi pemasaran. Memahami konsep promosi yang efektif untuk membidik pasar corporate / perusahaan dan konsumen Memberikan pemahaman tentang berbagai trik dan trend promosi terkini SASARAN PESERTA Marketing Manager Promotion Manager Marketing Staff Promotion Staff MATERI Konsep, Praktek dan Lingkungan Komunikasi Pemasaran Yang Terintegrasi Sekilas mengenai integrasi komunikasi pemasaran Proses komunikasi pemasaran Membidik, Komunikasi dan Persuasi ; Perspektif Konsumen Demographic, psychographics dan geodemographic. Tingkah laku pembeli Optimizing the Promotion Mix Konsep dan filosofi promosi Menerapkan bauran promosi Ukuran keberhasilan dan strategi pengelolaan Trade & consumer promotion strategy Konsep dan pengertian trade & consumer promo Strategy trade & consumer promo yang efektif Mengukur keberhasilan dan efektifitasnya Strategi promosi Melalui Iklan Konsep iklan promo yang efektif Proses pembuatan iklan Membangun synergy dengan biro iklan Trend iklan promosi penjualan di dunia Pemilihan Media Yang Efektif Kiat memilih media yang efektif Strategi mediamix yang efektif dan efisien Mengevaluasi efektifitas media promosi. Exhibition dan sponsorship strategy Konsep dan pemahaman exhibition dan sponsorship Bagaimana mengevaluasinya Evaluasi dan pengukuran keberhasilan Procurement and Contracting Strategy, a theory and experience sharing

Instructor Ir. Gamil Abdullah, MT Schedule December 10-11, 2009 2 days Venue Grand Mercure Hotel Yogyakarta Tuition Fee Rp. 4.950.000,-   per participant, excluding accommodation & tax. Registration Send by email -or- fax to: PT. FOCUS TRACO INDONESIA Wisma Pakuan, Jl. Pakuan 12 BOGOR - 16143 (0251) 2169150, 9399888   ( 021) 41002917 (0251) 7534984 training@focustraco.com

Procurement and Contracting Strategy, a theory and experience sharing

ABOUT THE COURSE In most project related companies, Procurement Department spends can be up to 60% of company expense. Such spendings are are both from the purchase of goods & services to support company operation. Being able to properly control and manage such spending through qualified Procurement Department will result in significant add values to the company. This course will provide attendees with comprehensive skills on purchasing process & some other related issues. It will also cover the e-procurement which nowdays becoming more common & do-able. In addition to those, Governing Regulations discussion will also equipt all delegates with more weapon to perform on the day-to-day activities. DESIGNED FOR Individual involved in purchasing, tendering, project enduser or suppliers. This include contracting & procurement specialist. WHAT WILL YOU LEARN Background of procurement regulations End to end purchasing process Negotiation Purchasing management Introduction to business contract E-procurement COURSE CONTENT Function of Purchasing Management The Role and Objectives of Purchasing Management Current Global Trends in Purchasing Management Governing Regulations: Government Regulations Internal Company Policy & Procedures Procurement Process - Stage 1 Planning and Budgeting The existence of Bid Committee Determining the Procurement Process: Direct Appointment, Direct Selection, Tender/Bidding Pre-Qualification Process: Selection of Vendors/ Bidders - Stage 2 Preparing the bid package Elucidation Meetings Evaluation of Bids Award process Negotiation Skills & Technique Basic Rules of Negotiation How to represent your company in negotiation process Power of negotiation Bargaining position Effective negotiation process End results of negotiation Intoduction to Purchasing Management Initial budgeting Cost control Contract management Expediting Domain & Commodity code Reporting Introduction of Business Contract Pre-contract process Provision of contract Contract skeleton E-Procurement Governing regulation Tricks & tips Study cases & success stories Role Play Procurement and Contracting Strategy, a theory and experience sharing

Instructor Ir. Gamil Abdullah, MT Schedule December 14-17, 2009 4 days Venue Sheraton Hotel Bandung Tuition Fee Rp. 7.250.000,-   per participant, excluding accommodation & tax. Registration Send by email -or- fax to: PT. FOCUS TRACO INDONESIA Wisma Pakuan, Jl. Pakuan 12 BOGOR - 16143 (0251) 2169150, 9399888   ( 021) 41002917 (0251) 7534984 training@focustraco.com