Training Seminar Provider: Short Course, Workshop, Public Training and In-house Training: Making Sense of Web 2.0: Leveraging Social Media in Your Organization

Senin, 09 Februari 2009

Making Sense of Web 2.0: Leveraging Social Media in Your Organization

Integrating Web 2.0 is now a business imperative—for collaboration, innovation and attracting top-notch talent.

There’s a lot of buzz today about how organizations are using new technologies—often referred to as Web 2.0 or social media—for marketing and collaboration. Deploying these tools has become a top priority for remaining competitive and creating a workplace that can recruit and retain tech-savvy talent. While traditional organizations may not understand how this fits in with their businesses, it has allowed other companies to become more efficient competitors. To work smarter in this new, highly competitive environment and tough economic climate, it’s essential that you get a handle on these technologies.
In this two-day seminar, you’ll get a framework for understanding what you need to know to manage Web 2.0 within areas of accountability. By the end of the seminar, you will be able to assess which tools are appropriate for your business given its size, culture and type of business. You will work through the critical success factors necessary to implement a successful Web 2.0 strategy, create a roadmap for moving forward and make decisions based on knowledge, rather than discomfort or fear of the unknown.

How You Will Benefit

Gain an understanding of what Web 2.0 is and how it’s used
Become comfortable making informed business decisions for adopting this technology in your organization
Engage in hands-on, online exploration of social media in a safe, fun atmosphere
Examine case studies of real-world organizations
Comprehend the underlying structure of the tools, their business applications and how to leverage them effectively—in terms you can relate to
Identify ways to incorporate Web 2.0 in your business strategy
Understand critical success factors
Identify and manage areas of risk and uncertainty
Expand your managerial and leadership skills
Return to work ready to adapt to the new realities these tools bring to the workforce, customers and competitive environment

What You Will Cover

Identifying the evolution of the Web: Where it has been, where it is and where it’s going
Defining Web 2.0 and why it’s changing the game for business
Recognizing the many faces that characterize the Web
Assessing the cultural impact that Web 2.0 is having on organizations
Recognizing the need for an organization’s Web 2.0 strategy to align with overall business strategy
Navigating key web tools and understanding how they’re used
Considering which tools are a good fit for your organization
Assessing how Web 2.0 can positively and negatively affect your company’s reputation
Identifying why Web 2.0 is a difficult fit for organizations and managers
Exploring 10 key risk areas that organizations face
Creating a framework for integrating Web 2.0 into your organization
Identifying “red flags” related to employee online behavior
Creating a Web 2.0-friendly culture for employees of all ages

Who Should Attend

Senior management professionals, including business unit heads, directors, vice presidents and division managers across all functions, including HR, corporate communications, technology, marketing, legal, compliance and finance.

This training features Web 2.0 technologies.

Our "Web 2.0 for Business" programs explore the latest technologies driving the interconnectivity and interactivity of Web-delivered content. By enhancing creativity, information sharing, and collaboration, Web 2.0 innovations such as social-networking sites, wikis, and blogs are changing the face of business today. Our "Web 2.0 for Business" programs help businesses and individuals evolve and thrive by leveraging the latest Web 2.0 technologies.